The standard of job applications is shockingly bad. The article in this link is written by the MD of Pimlico Plumbers but before anyone gets a bit high and mighty about it HIS applicants arguably have an excuse for not having the best application: after all their trade is not producing decent reports and influencing senior executives. No one who applies to a job Prism is handling has any excuse for a poor CV, applying for a job where they fail to meet the mandatory criteria, a cut and paste 600-word covering letter….or none at all, etc.